Way back in 2010, Roti Rolls rolled out as one of Charleston’s first food trucks, emerging prior to the establishment of any clear rules or models for mobile food service. No spots, no rules, no Instagram and no directions or roadmap! Appearing at the Charleston Farmers Market and pioneering pop-ups ahead of the national trend, Roti Rolls built its reputation on originality, locally inspired eats, community engagement, and high-energy service.
Over the years, the brand has expanded far beyond its Charleston roots. Roti is still that same wild crew, only now it travels nationally to multiple major music festivals and has operated internationally in Mexico, Costa Rica, and Nicaragua. In addition, the company has created seven sister concepts to round out the chaos of festival life. Known for its vibrant personality and globally inspired menu, the brand has become a fixture in festival culture, recognized for both its culinary creativity and its crowd-centric, high-spirited presence.
Hop on for the ride while Roti Rolls continues its mission to change lives one roti at a time! A truck on the streets and a freak with the eats!